IS POLITICAL RISK OVEREMPHASISED IN FDI RESEARCH

Is political risk overemphasised in FDI research

Is political risk overemphasised in FDI research

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Studies claim that the success of international businesses in the Middle East hinges not merely on monetary acumen, but additionally on understanding and integrating into local cultures.



This cultural dimension of risk management demands a change in how MNCs operate. Adapting to local traditions is not only about being familiar with business etiquette; it also involves much deeper cultural integration, such as for instance understanding regional values, decision-making designs, and the societal norms that affect business practices and employee behaviour. In GCC countries, successful business relationships are made on trust and individual connections instead of just being transactional. Also, MNEs can reap the benefits of adjusting their human resource management to reflect the cultural profiles of local employees, as factors influencing employee motivation and job satisfaction vary widely across cultures. This involves a shift in mindset and strategy from developing robust economic risk management tools to investing in cultural intelligence and regional expertise as professionals and solicitors such Salem Al Kait and Ammar Haykal in Ras Al Khaimah may likely suggest.

In spite of the political uncertainty and unfavourable economic climates in some parts of the Middle East, foreign direct investment (FDI) in the region and, especially, within the Arabian Gulf has been continuously increasing within the last 20 years. The relevance of the Middle East and Gulf areas is growing for FDI, and the linked risk seems to be important. Yet, research regarding the risk perception of multinationals in the area is lacking in volume and quality, as professionals and attorneys like Louise Flanagan in Ras Al Khaimah may likely attest. Although various empirical studies have investigated the effect of risk on FDI, most analyses have been on political risk. Nevertheless, a new focus has surfaced in recent research, shining a spotlight on an often-disregarded aspect particularly cultural facets. In these groundbreaking studies, the writers pointed out that companies and their management frequently seriously neglect the impact of social facets due to a lack of knowledge regarding social factors. In fact, some empirical studies have found that cultural differences lower the performance of international enterprises.

A lot of the present academic work on risk management strategies for multinational corporations emphasises particular uncertainties but omits uncertainties that are tough to quantify. Certainly, lots of research in the worldwide administration field has centered on the management of either political risk or foreign exchange uncertainties. Finance and insurance literature emphasises the danger variables for which hedging or insurance instruments can be developed to mitigate or move a company's risk exposure. But, present studies have brought some fresh and interesting insights. They have sought to fill the main research gaps by providing empirical information about the risk perception of Western multinational corporations and their administration techniques at the company level in the Middle East. In one investigation after gathering and analysing data from 49 major international businesses which are active in the GCC countries, the authors discovered the following. Firstly, the risk related to foreign investments is actually far more multifaceted compared to the often examined variables of political risk and exchange rate visibility. Cultural risk is regarded as more crucial than political risk, financial danger, and economic danger. Secondly, despite the fact that aspects of Arab culture are reported to really have a strong impact on the business environment, most firms struggle to adapt to regional routines and customs.

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